Maximizing Media Relationships for Marketers

Register
8:00am - 9:30am
The Desenberg, 251 East Michigan Avenue #Suite 108 Kalamazoo, MI 49007

The media landscape has undergone a profound transformation over the past 40 years, impacting how we consume information, how businesses market themselves, and how local news organizations operate.  This “new media reality” has created huge opportunities for marketing professionals to secure valuable “air time” on local television and radio stations…often at NO COST!!!

  • Quick history lesson of the past 40-years; outlining expanded media outlets and competition
  • Local media is facing significant staff downsizing; well-written and sourced Press Releases can often receive coverage
  • Opportunities to serve as an “Expert” on big issues; importance of being pro-active when issues in your industry become “newsworthy”
  • How to “package” your information; Engaging, Authentic, Informational, Trustworthy
  • Providing visual content to help “tell your story”; video, graphics, photos

About Our Speaker:

Terri DeBoer, Meteorologist, WXMI-TV

Terri DeBoer has spent nearly four decades in the television and radio broadcast industry. She began her career in the late 1980’s as a television news reporter and anchor; and eventually went back to college to become a meteorologist. Much of her career has been spent in West Michigan; first at WWMT-TV; then at WOOD-TV; and currently at WXMI-TV.  Terri earned the American Meteorological Society’s Television Seal of Approval; becoming the first woman in the entire state of Michigan to earn that credential.   In addition to delivering West Michigan’s “wake up” weather, Terri also served as an original co-host of the daily lifestyle show, eightWest, from October 2009-September 2023.

In 2022, Terri was honored to have been inducted into the Michigan Emmy’s Silver Circle; an award presented to television professionals who have impacted the media and their communities through more than 25-years of service. She is an active community leader; serving on numerous boards and volunteering to support events and activities.

Terri has become an author, speaker, consultant and coach.

Personally, she is a wife, mother and grandmother.