How Artificial Intelligence is Transforming Marketing Today

Are you leveraging AI to its full capabilities? Watch and learn how three marketing experts use AI in their everyday work through live demonstrations. You’ll be inspired by the possibilities of intelligent automation and walk away with useful tips and tricks on how to get started, save time and scale your business using AI.

Networking and lunch at 11:30am. Program starts at 11:45am.

Speakers:

Dawn Renshaw, CEO & Founder | Stoney Creek Social Media

Dawn Renshaw, the visionary Founder and CEO of Stoney Creek Social Media, is a true trailblazer in digital marketing. With over 14 years of experience, she’s made a significant impact in the ever-changing social media landscape.

In 2009, Dawn founded Stoney Creek Social Media with a clear mission: to transform how businesses engage with their audience through social media. What began as a one-woman venture has grown into a thriving agency, known for its trustworthiness and reliability, serving clients across the United States and Canada.

Scott Cowley, Associate Professor of Marketing, WMU Haworth School of Business

Dr. Scott Cowley (@scottcowley in all the social places) is an associate professor of marketing at Western Michigan University and director of the Digital Marketing undergraduate program.Cowley has keynoted multiple digital marketing educator conferences, delivered multiple webinars, and published award-winning research to help universities modernize their curriculum. At WMU, he has quadrupled the digital marketing program’s enrollment, coached multiple student teams to the top of international case competitions, and helped launch the only digital marketing student organization in the country. He co-authored the first SEO textbook, “SEO: Strategy & Skills” and teaches an SEO course at WMU, along with intro and advanced digital marketing strategy courses. He is the recipient of the Haworth College of Business Faculty Teaching Award as well as national awards for teaching and innovation.

Cowley holds a Ph.D. in marketing from Arizona State University, and worked in Salt Lake City as an agency and client-side SEO consultant. He lives in Portage with his wife and three children.

Elizabeth Goede, President and Founder, Ratliff Consulting

For more than a decade, Elizabeth K. Goede has been an AI expert dedicated to spearheading digital transformation and educating companies on thriving with responsible AI. As President and Founder of Ratliff Consulting, she works with corporations, agencies, and business owners to assess AI readiness, build AI adoption roadmaps, and develop AI capabilities. Elizabeth’s unique human-centered approach has delivered impressive results for clients, averaging an increase in efficiency by 25%. She is a globally renowned speaker on topics such as Demystifying AI, Branding and Ideation in the AI Age, and How to Kickstart AI in your business. She is passionate about ethical and equal representation in the continuing development of AI, focusing on empowering women to adopt, use, and create these tools.

Master of Ceremonies: Heather Isch, President, LKF Marketing