Google Has Lied to Us and Fed Us to Wolves

When Google’s API documents leaked in 2024, it confirmed what a lot of us suspected: Google lies. And, in the wake of updates that virtually erased millions of pages from the search results, many sites are still struggling to rebuild their rankings. But, a lot of them are basing their efforts on Google’s words, which just aren’t grounded in reality:

· High-quality content is rewarded with better search rankings. (It’s not.)

· Google is totally cool with sites using AI-generated content. (Lol, no.)

· Backlinks don’t really matter and there’s no domain authority. (Lies.)

· Video content and engaging elements perform better. (Okay, that’s true.)

So, what does this mean for your clients? Do we listen to what Google says or what we can see working? And, if we can’t trust Google to be honest about ranking factors, can we trust anyone? What actuallyworks? Is there any meaningful order behind the underlying chaos of the universe or are we all just sentient chunks of carbon waiting for the insatiable fire of the sun’s expansion?  Join us as Matt offers solutions on how to bounce back from the Google blindside and get your SEO back on track.

LET’S FIND OUT.

Bio:

Matt Davis is an SEO Specialist at Kzoom who has helped countless local businesses increase their online visibility. Prior to joining Kzoom, he worked with several marketing agencies to build out and develop their SEO departments. He has over twenty years of experience in copywriting, digital marketing, and search engine optimization.