Gen AI: Ethics and Applications for Communicators

As generative AI continues to evolve and mature, it’s clear these tools will play an increasingly central role in the future of PR, marketing and communications. But without careful oversight, the unsupervised use of AI can pose potential risks including data privacy concerns, bias and accuracy.

By approaching generative AI with a strong ethical framework, communications professionals can harness the full power of these tools while maintaining the trust and credibility that is so essential to their brand.

Join us for a discussion on ethical and practical considerations on how communicators can leverage AI while preserving trust and credibility with their audiences, clients and team.

Speaker :

Lexi Trimpe, Integrated Communications Manager – Digital, Franco

Bio:

As an integrated communications manager and the digital team lead, Lexi Trimpe develops and manages data-driven, digital programming that “moves the needle” for her clients in tangible ways. Lexi works with a variety of Franco’s B2B, automotive and e-commerce clients, with vast experience spanning from social media strategy and email marketing to content creation for engineering and automotive retail audiences.

Before joining Franco in 2018, Lexi worked as web editor for Hour Detroit, with bylines appearing in DBusiness, Model D Media, Eater Detroit, Thrillist, Roads & Kingdoms and more.

As a self-professed “professional nerd,” Lexi playfully attributes her lifelong love of the Internet to her first Gateway computer. With an early knack for HTML and a forever passion for hearing and telling stories, her digital marketing career is more than two decades in the making.