Session Description: Should you or your organization be on TikTok? This channel has a lot to unwrap, but it offers an excellent opportunity to be bold and play outside the box. While looking at how BCBSM launched its account, attendees will gain insight into TikTok’s growing user demographics, best practices for content creation and engagement, and ways to develop content themes that resonate with TikTok users. Join us!

Bio: David Murray serves as the Social Media Strategy Manager for Blue Cross Blue Shield of Michigan. He has helped establish a best-in-class and award-winning social media program for the brand for over 11 years. With 15 years of professional experience, David has developed and implemented social media programs for multiple industries, including finance, consumer-facing, franchise, and non-profit organizations.